You've done the personal work. Now let's bring it into your business.

I spent 30 years inside corporate finance, ultimately as a CFO, and another 10 years doing the inner work that no boardroom ever taught me. Now I help values-driven business owners make bold, clear decisions — no longer constrained by the beliefs that have been quietly running the show.

- John Simonetta

Does any of this sound familiar?

Your business feels disconnected from who you truly are. You started it with a vision, but somewhere along the way the day-to-day took over and you lost the thread back to your original purpose.

When it comes to the financial side — the spreadsheets, the reports, the budgets — you feel tightening in your chest or stomach. You feel overwhelmed, and something deeper freezes you before you even begin.

You avoid planning and goal-setting because it feels like too much to tackle, or because past goals haven't materialized and you've stopped trusting the process.

And underneath all of it, a quiet voice that says: maybe I'm not cut out for this.

That voice is not telling you the truth. I’m here to tell you - you are capable. It's not a business problem — it's a belief problem. We can solve this together.

This work is for you if:

You are a small business owner who has already invested in your personal growth — the workshops, the retreats, the coaches. You have done real inner work and it has changed you. And yet when you return to your business, the old patterns are still there. The avoidance. The underpricing. The decisions made from fear rather than from clarity.

You are values-driven. You started your business because of a calling, not just a paycheck. You want your work to matter — to you, to your clients, and to the world around you.

You are open. Not just to new business strategies, but to the possibility that the most important work you can do for your business right now is inner work. You are willing to go there.

You are ready. Ready to stop swimming against the current and start flowing forward.

If by reading this you feel recognized — you are in the right place.

How We Work Together

Dip your toe in the water with Finding Your Purpose – A Mindful Outdoor Experience. This monthly hour-long event is designed to introduce you to what I do in exchange for a nominal investment. More info here:

Finding Your Purpose - A Mindful Outdoor Experience

Dive right in with The Conscious Business Journey! This is a three-month program in which we meet weekly, anchored in the beginning by an outdoor purpose exploration, purpose, personal goals and values exploration, and belief work. From there we move to business purpose, goal setting and strategy, and ending with business financial understanding and metrics. You walk away with personal and business clarity - unobstructed by the constraints of limiting beliefs. You will have learned resilience tools, a business aligned with your personal mission and values, and the ability to make strategic financial decisions for your business. More info here:

The Conscious Business Journey

Let’s have a chat:

No Obligation Discovery Call

If something on this page has spoken to you, I would love to have a conversation.

A discovery call is simply that — a conversation. We talk about where you are, what you are carrying, and what becoming possible might look like. There is no pressure and no obligation. Just an honest exchange between two people exploring whether working together makes sense.

Book a discovery call

Video Testimonial from Danielle Hanoud, owner of Marc of Healing

“…I knew that this was the next step in the success of my business.”

Testimonials

  • I don’t know what we would have done without John.
    Bringing John in was one of the first things we did when we were beginning our new business.
    Let’s say, he enlightened us. Things we weren’t thinking of, John pointed out and went right to work on.
    He’s kind and very patient. He’s smart and graceful about it. It’s time to bring him back in for round two!

    Andrea K.

  • I have my own business that I love but sometimes thinking about managing the financial side makes me cringe. John Simonetta is a blessing to those of you like me who need assistance to shine the light on the financial aspects of your business. He has a wealth of information which he delivers is a calm, caring manner and in a way that makes sense! Not only will John advise you financially, he will help target and find ways to remove limiting beliefs preventing you from reaching your full potential. It is such a unique and powerful combination!

    Jill M

  • Truly, from my heart, (the mindful outdoor event) was a life changing experience that continues to resonate in my life and around it! This opportunity should not be missed!…he is a calm and compassionate leader who is present during this experience!

    Maureen A

  • I had the pleasure of participating in two of John Simonetta’s outdoor guided walks, and each one was deeply restorative. As someone who already practices mindfulness in nature, I was surprised by how much further John’s guidance took me.

    His calm presence immediately created a sense of ease, and his thoughtful direction brought me into a heightened state of awareness. Every sound, scent, and detail of the landscape felt vivid and alive. At the same time, I felt gently guided inward, reconnecting with a deeper sense of myself.

    I left feeling centered, renewed, and profoundly rejuvenated.

    Jill M

  • I’ve been part of several of John’s Mindful Outdoor Experiences, each one unique to the group present. John creates a structured container for self-inquiry, guiding participants away from the noise of daily life and into purposeful presence within the natural world. His calm, grounded demeanor carries a quiet authority that gives participants permission to slow down and arrive fully in themselves. With his heart-led guidance I found myself in a place of inner reflection where I felt soul nourished by the natural and unseen world.

    Phyllis S

  • John changed my life in 2 major ways. John is a Kripalu trained outdoor guide. I accompanied him on at least 3-4 wonderful group nature hikes in the last 5 years. Before the first hike, my eyes were super sensitive to the sun to the point where I had to wear dark sunglasses and had a really hard time in bright sunlight. I also could not stand still with my eyes closed without practically toppling over. After the first hike with John I was able to walk around without sunglasses, and to stand with my eyes closed without issue. These are major milestones for me! John has an incredible ability to hold space, guide you to connect deeper with the earth and the elements, and speak words that honor the land and ancestors. Through this mindfulness practice, he was able to help me root and ground myself which was a major feat since I’m always in my head/mind/clouds. And this allowed me to be more aware of the space I take up on the earth and to feel more comfortable being here in my body. I’m am eternally grateful for John and for his ability to be a solid yet ethereal, practical yet magical, and playful yet wise guide to have helped me achieve so much on my path and journey.

    Karen L